PPC stands for pay-per-click, it is a form of Google internet marketing, where a fee is paid for every ad that is clicked on.The URL displays with a small A next to the heading and with each clikc money is taken off the clients "bank". PPC uses search engines such as Googles Ads, which bid on keywords and keyphrases that are relevant to their target market. PPC is a paid search that sets a budget for each keyword, and the ads can run at specific times to accumulate traffic. The PPC ads are shown on websites that share or have related content, and those that have agreed so show ads on their websites. Sponsored links or sponsored ads are ad groups that are displayed on websites that share relevant search queries or content.
Regular checks and fixes are done by the PPC administrator on the PPC site