Search Engine Optimization
Intoweb has a unique approach to SEO and harnesses an unfair advantage.
PPC stands for pay-per-click, it is a form of Google internet marketing, where a fee is paid for every ad that is clicked on.
Create quotations and invoices and manage all aspects of the selling process.
Intoweb as a SEO Provider uses the Search Engine Optimization practices to improve the amount of traffic to your website by optimization webpages and pushing the website up the ranks on the seach engines. A website for business or pleasure need an online presence should hire an experienced SEO provider to improve their website ranking.
An SEO provider understands how to optimise the site and use backlinks, tags into other sites. Understanding how to phrase words, where to put them and which content to be adding comes with practice and knowledge. The SEO provider however cannot work alone, but needs the clients input in the form of information, which products aremost important and current events in the company. It would be embarrassing if the SEO provider were advertising books and you were selling publishing. SEO providers should send through reports to show the traffic going through the site. SEO gets adapted according to these reports which are created using tracking codes.
Intoweb has a unique approach to SEO and harnesses an unfair advantage. SEO does not only affect Google, but also other search engines eg Bing, Yahoo etc but for tracking, Google Analytics is used as the biggest search engine currently. Google takes a huge amount of variables into account when determining which websites will be positioned in the top ten results. Google also varies the ranking juggling between showing the most relevant results that are ranked as important and the more newsworthy results that also have an importance.
Not only does Google try to juggle these two, but Google also purposefully varies the results to see which results people click on the most. Search Engine Optimisation does not produce instant results, it takes time for Google to not only review your optimised website but to also check that it is stable. Changing the page too much, too often, makes Google think that the site is purely being optimised. Never changing the page, produces stability but can be classed as stale content. Search engine optimisation is an art and a science, no two sites are to be treated the same, and the same formula on both sites will not necessarily work. Intoweb has been implementing Search Engine Optimisation on sites since 1999, ironically before even Google was a force to be reckoned with. Here are some of the lesser known facts about Search Engine Optimisation.
Intoweb's well established sites have links embedded in Google. There are multiple sites where links are added, and regularly checked to ensure the link is using the correct name and to good content. Link building to your website is core to optimisation. You are able to choose just a pure links package monthly to improve the ranking of your site.
Online tracking which tracks various categories on your site is the boost your site needs.
Traffic to your site is analysed giving an overview of what is working and what isn't. This gets installed on your website and on every page you have on the site.
Google analytics can be daunting which helps if you have an administrator do it for you. It is an active, paid campaign.
Do your clients see clearly what you are selling? Do you have targetted traffic to your site? SEO stands for search engine optimisation, ie how to optimise your content for Google to see it is relevant. To do this we optimise content that is relevant, original and interesting using key words and phrases to improve traffic to your site.
Reports are sent out to clients every month to show the progress of the Search Engine Optimisation. Reports show the type of traffic, where they went and what type of traffic went there.
In order to be effective with Google Ads one must be very specific with your targeting of keywords, try not to target general keywords as it can eat up your budget and not give you a proper return on investment. Also, try to be location specific, thus target people in Gauteng if you have business services or people in your suburb and neighboring suburbs if you are in professions like a plumber or electrician.
A good budget for Google Ads would be R5000, a smaller amount will not give you a good run for you to experience how the ads can perform, and you can increase the budget if you find that you are getting a good return on investment.
There are companies that can manage your Google Ads for a fee, where they will actively monitor the performance of the keywords and make changes in order to get the most value for money.
Google works on a bidding system, so the campaigns need constant attention to check the bids and also AB marketing should be used to constantly improve your click to purchase ratio.